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What is "Caroline's Copy Canvas"?

It's a creative space for displaying my various forms of written content, akin to an artist's canvas. My writing, long or short, is treated as art, and this site serves as a medium for me to express my creativity and skills in copywriting.

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MY STORY

My Writing Journey

I’ve been practicing the art of storytelling for as long as I can remember, and communicating with stakeholders in a global technology consulting firm for 3 years, I gained a deeper understanding of storytelling, brand voice, and how to seamlessly blend Data and AI with compelling copy.

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But my wordsmith journey began long before corporate corridors and boardrooms. As a youngster, I penned poetry, wrote song lyrics, and amused readers with quirky articles in community magazines—forever driven by an unyielding passion for the written word. 

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As I went through Law school and into the corporate world, I continued to nurture my love for writing, volunteering for internal comms newsletters on wellbeing, writing for small magazine publications, and freelancing for blogs spanning music, faith, and law. From creating resumes for fresh graduates to polishing cover letters for executives, I've helped professionals at every career stage shine brighter on paper.

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With a writer's lens, I perceive the world as an endless source of inspiration for untold stories. My keen creative eye enables me to transform these narratives into evocative copy, whether it's a concise three-word slogan or the captivating biography of a blossoming e-commerce venture. My deep interest and training in AI and prompt engineering also give me a unique edge.

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So, are you ready to infuse your brand with a unique creative touch? Explore my portfolio to uncover the vibrant strokes of my work. Do not hesitate to reach out — I'm keen to paint new narratives over a virtual coffee.

 

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RELEVANT EXPERIENCE

Career Milestones

FREELANCE COPYWRITER & CV WRITER

March 2018 - present

  • Create compelling content, from bios to blog posts, slogans, and emails, to elevate brand visibility and generate leads in home furniture, wellness, fashion and more

  • Achieved a 70% sell-through rate with a self-published stress relief book during the pandemic

  • Produced 20+ persuasive CVs and cover letters weekly, boosting interview conversion rates for professionals of different levels with Purple CV from Oct 2020 - Apr 2021

  • Created social media content and interview articles for musicians with EEP Records from Mar 2018 - Dec 2019

SENIOR ANALYST

May 2021 - present

  • Delivered engaging internal comms to boost mental health awareness at Accenture

  • Wrote content that increased clicks by 22% for the Europe-wide well-being newsletter

  • Leveraged communication and strategic planning skills to achieve a 50% increase in female diversity hires within one year

  • Led communications strategy for Accenture Christian Society creating engaging content for Yammer, Email and Teams to drive recruitment and promote events

  • Recorded and edited Training material on GDPR in talent aquisition

CERTIFICATIONS/ QUALIFICATIONS

Coursera: IBM Developer (Feb 2024 - present):

  • Introduction to Artificial Intelligence (AI)

  • Generative AI: Prompt Engineering Basics

 

Google for Developers (Feb 2024):

  • Machine Learning: Prompt Engineering for Generative AI 

 

Accenture (2021 - 2024):​

  • Percipio: Leveraging Gen AI for Business (April 2024)

  • Communications Masterclass (March 2024)

  • Structured Communications (February 2024)

  • TQ Training Modules: Data & AI, Cloud, Cybersecurity, Agile Working

 

LinkedIn Learning (2021):

  • Data Visualization, Storytelling & Information Design

  • Project Management Foundations

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BPP Law School (2013 – 2016):

  • LLB Law (Honours) – 2:1

  • Independent Legal Research Presentation Project – 1st Class

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