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Article: Launch of Summer Collection for Street Fashion Brand - Vogue De Rue by 8TIES

Project type

Online Article

Date

June 2024

A little context...

I was given the brief to write an engaging piece to launch the summer collection of the streetwear brand Since80s and share the story of the new Congolese campaign to attract new leads.

Hit the Street with Vogue Vibes and Cool Threads in Vogue De Rue by 8TIES

Get ready to elevate your street style with the latest drop from Since80s! Introducing "Vogue De Rue by 8TIES," our summer collection that promises to redefine urban fashion. Inspired by hip-hop culture, contemporary art, and a personal journey through the fashion world, this collection blends simplicity, style, and street elements that are sure to turn heads.

The Origins of Since80s: Music, Art, and Fashion

Since80s clothing was founded by Kevin Delhaye, a beatmaker turned fashion visionary. Kevin's journey began in the early 80s, the birthdate of hip-hop. Having collaborated with iconic artists and graphic designers like Alchemist, Schoolboy Q, and Curren$y, Kevin decided to channel his creative talents into fashion. Since80s is more than just a brand; it’s an organic fusion of music, art, and minimalist fashion, translating life experiences into vibrant, wearable art.

Introducing Vogue De Rue by 8TIES

The new summer collection, "Vogue De Rue by 8TIES," which translates to "Street Vogue" in French, draws inspiration from Kevin’s childhood. "When I was between 8 and 12 years old, I watched a lot of MTV shows and saw hip-hop celebrities wearing amazing brands in Vogue Magazine. That inspired me to create my own Vogue with a street twist," says Kevin. The collection includes heavyweight T-shirts in cream and anthracite, and knitted socks, combining style and comfort.

Made from 100% cotton for the T-shirts and a 90% cotton/10% nylon blend for the socks, each piece is designed to provide a regular fit that feels as good as it looks. The standout design, a collage of vintage women reflecting glamour, abstract art, and intrigue, was created by one of Kevin’s favourite graphic designers. "All my art is freestyle," the designer explains. "I was inspired by a lot of magazines from the 70s, and sometimes I just have the drive to go with the flow. This was an unplanned process - just creating."




Who’s It For?

Our collection is unisex, aimed at casual streetwear enthusiasts, art lovers, appreciators of fashion, dreamers and doers, all around the globe. It's perfect for those who appreciate style with substance, offering outfits that can also be effortlessly paired with shorts and socks for a chic summer look.

Why Choose Since80s?

In a world dominated by big brands, Since80s offers a fresh perspective. "I'm not reinventing the wheel; all I do is bring my own perspective to the fashion subject," says Kevin. Since80s stands proudly alongside established names like Stussy, offering unique, stylish alternatives for your wardrobe. Our campaign is set in the Democratic Republic of Congo, honouring Kevin's ancestral roots. Despite the ongoing challenges and conflict, we strive to highlight the country's beauty, rich nature, diverse culture, and vibrant youth, showcasing all that the Congo has to offer.

Join the Movement

Don’t miss out on our latest collection! Visit www.since80sclothing.com to explore "Vogue De Rue by 8TIES" and enjoy 15% off your first order. Follow us on Instagram @since80sclothing for updates, behind-the-scenes content, and more.

Since80s is more than just a brand—it's a movement. With testimonials praising the quality, colors, and independence of our pieces, it's clear that Since80s is making waves in the fashion world. Embrace the fusion of music, art, and fashion this summer with our collection, Vogue De Rue by 8TIES, and make a statement that goes beyond the ordinary.

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