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Brand Copy: Keep that Fire Alive (Global Mororcycle Brand)
Project type
Brand Copy
Date
April 2024
A little context...
This was a draft script for a global motorcycle brand for Autumn 2024, the end of riding season, for an advertising campaign in Europe. The brief was to target existing customers and riders as well as attract new customers to consider purchasing merch or to switch brands.
You hear that?
It’s much quieter on the open roads.
Sure, the leaves have fallen. Sure, the days are shorter, and sure most people retreat into the warmth of their homes seeking something more satisfying - warmth, light.
But for those who dare to defy the cold, seeking liberation on a pair of wheels, autumn isn’t the end; it’s the start of a new adventure.
And those of us staying grounded this season, the wanders checking their bikes are ready for the harsh winter weather, the dreamers, lost in the depths of their next road trip, the legends looking to make their mark on the highway, hunting for new gear to tailor their next trip; united we will ride.
Because that flame never fades. Use that fire to fuel your soul through the bitter chill.
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