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Radio Script: H&M Radio Campaign
Project type
Radio Ad Script
Date
July 2024
A little context...
Developed a series of scripts for a copywriter assessment with Global Player. The scripts showcase my skills in crafting engaging and effective copy for a variety of formats.
Concept: "Your Style, Your Story"
Music: Remixed upbeat version of "Girls Just Wanna Have Fun" by Cyndi Lauper
***
Daughter: (Umming and ahhing) What
should I wear to the party this weekend? Mum, can I raid your wardrobe?
Mum: (From a distance) I've got something rad for you! How about this? Or this one, lit, right?
Daughter: (Chuckling) Can we please just go to H&M?
(SFX: Door closing)
Voiceover: From streetwear to party outfits, discover pieces that make your story unique. Your style, your story—only at H&M!"
Outro: Visit your nearest H&M or shop our new teen range online today.