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LinkedIn Newsletter: Campaign of the Week promo
Campaign of the Week /
Unilever-owned Cif cleans up podcast swearing to boost brand visibility in Brazil /
In Brazil, one cleaning brand has found a clever way to insert itself into culture by scrubbing swear words from podcasts.
Unilever-owned Cif is turning traditional censorship into a branding opp. With the help of Droga5 São Paulo, it’s replacing the standard ‘beep’ with its own branded sound, ‘CIIIIIF’, on some of the country’s most popular podcasts and live streams.
The idea taps into a pain point in audio content – profanities can get your podcasts de-monetised – and uses it as a moment of playful utility. From comedy podcasts to sports live streams, Cif is showing up in an unexpected way, reaching a young, highly engaged audience without disrupting the entertainment.
Read the full Campaign of the Week to see how Cif is cleaning up podcast culture, one bleep at a time.
Unilever-owned Cif cleans up podcast swearing to boost brand visibility in Brazil /
In Brazil, one cleaning brand has found a clever way to insert itself into culture by scrubbing swear words from podcasts.
Unilever-owned Cif is turning traditional censorship into a branding opp. With the help of Droga5 São Paulo, it’s replacing the standard ‘beep’ with its own branded sound, ‘CIIIIIF’, on some of the country’s most popular podcasts and live streams.
The idea taps into a pain point in audio content – profanities can get your podcasts de-monetised – and uses it as a moment of playful utility. From comedy podcasts to sports live streams, Cif is showing up in an unexpected way, reaching a young, highly engaged audience without disrupting the entertainment.
Read the full Campaign of the Week to see how Cif is cleaning up podcast culture, one bleep at a time.
LinkedIn post: Most Contagious Virgin Media Speaker Promo
Now then, love, don’t just sit there scrolling.
Fancy joining us at Most Contagious London? We’ll be chatting all about the year’s most effective campaigns, future trends and creative insights on 2 December at the Southbank Centre – and it’ll be worth every minute (trust me, I know about making those count).
Now stop dilly-dallying and get yourself a pass before they’re all gone.
Off you pop: MostContagious.com
@VCCP / @Virgin Media O2
Fancy joining us at Most Contagious London? We’ll be chatting all about the year’s most effective campaigns, future trends and creative insights on 2 December at the Southbank Centre – and it’ll be worth every minute (trust me, I know about making those count).
Now stop dilly-dallying and get yourself a pass before they’re all gone.
Off you pop: MostContagious.com
@VCCP / @Virgin Media O2
LinkedIn post: Contagious Campaign of the Week
How do you turn a condiment into a conversation? McDonald's Nordics delivered with Pickle it Forward.
Collaborating with Copenhagen-based agency NORD DDB CPH, the fast-food giant invited customers to drop unwanted pickles from their orders into a shared digital ‘pickle bank’ for fans to claim.
Running across Meta, TikTok, and YouTube, the campaign tapped into the classic ‘Harness Hate’ tactic – giving diners on both sides of the pickle debate a seat at the table. Haters mocked, lovers rallied and healthy friction kept the conversation going.
Love or loathe fermented cucumbers, McDonald’s recognised every taste and turned opposing opinions into an engine for engagement.
Read the Campaign of the Week here: https://lnkd.in/eebauGK9
McDonald's / NORD DDB / Denmark / January 2026
Collaborating with Copenhagen-based agency NORD DDB CPH, the fast-food giant invited customers to drop unwanted pickles from their orders into a shared digital ‘pickle bank’ for fans to claim.
Running across Meta, TikTok, and YouTube, the campaign tapped into the classic ‘Harness Hate’ tactic – giving diners on both sides of the pickle debate a seat at the table. Haters mocked, lovers rallied and healthy friction kept the conversation going.
Love or loathe fermented cucumbers, McDonald’s recognised every taste and turned opposing opinions into an engine for engagement.
Read the Campaign of the Week here: https://lnkd.in/eebauGK9
McDonald's / NORD DDB / Denmark / January 2026
LinkedIn Post: Event promo for Most Contagious London
🎶 On the 2nd of December, Most Contagious gave to me…🎶
You’ve got less than 12 days left (5 to be exact) to grab your pass. The anticipation’s building, and your future breakthroughs are waiting to be discovered.
Join us on 2 December at the Southbank Centre for marketing’s merriest masterclass and gain a year’s worth of brilliance in a day.
*Some figures may vary (it’s festive guesswork)*
Here’s what’s in store: MostContagious.com
You’ve got less than 12 days left (5 to be exact) to grab your pass. The anticipation’s building, and your future breakthroughs are waiting to be discovered.
Join us on 2 December at the Southbank Centre for marketing’s merriest masterclass and gain a year’s worth of brilliance in a day.
*Some figures may vary (it’s festive guesswork)*
Here’s what’s in store: MostContagious.com
External Comms: Accenture Life (LinkedIn)
My time in Accenture has allowed me to join some incredible training, engaging events, and exhibitions, all in the✨ metaverse!✨
And just like I'd do in reality - I had to take a few selfies.📸
This is the way the world is headed and Accenture leaders Michael Blitz and- Marc Carrel-Billiard have discussed the impact that hashtag#Web3 and the hashtag#metaverse will have on the internet for individuals and businesses.
Here are a few steps companies can take to prepare for transformation: https://lnkd.in/eEgrdh8T.
***********
#WorldMentalHealthDay reflections: Life is a marathon, not a sprint, right? 🏃♀️ 💨 So it's crucial to pause and prioritise our mental well-being, on our journey and amid the workplace's hustle.
The learning culture in the Accenture Sourcing Hub, means I've been encouraged to express my creativity and passion for fostering positive work environments, through regular sharing of ✨ stress-less tips. ✨ So here's one to slow things down if you need:
Schedule a mindfulness break!
Breaks boost efficiency and reduce stress, but adding mindfulness naturally elevates a break (and your dopamine levels too).
So whether it's a deep-breathing exercise or a quick walk, digesting a healthy, yummy snack, or soaking in some incredible Black History Month content, doing something intentional with your lunch, or calling a friend - these moments of joy can work wonders in your week!
Excited to share more tips because a healthy mind can fuel productivity! 💪
And just like I'd do in reality - I had to take a few selfies.📸
This is the way the world is headed and Accenture leaders Michael Blitz and- Marc Carrel-Billiard have discussed the impact that hashtag#Web3 and the hashtag#metaverse will have on the internet for individuals and businesses.
Here are a few steps companies can take to prepare for transformation: https://lnkd.in/eEgrdh8T.
***********
#WorldMentalHealthDay reflections: Life is a marathon, not a sprint, right? 🏃♀️ 💨 So it's crucial to pause and prioritise our mental well-being, on our journey and amid the workplace's hustle.
The learning culture in the Accenture Sourcing Hub, means I've been encouraged to express my creativity and passion for fostering positive work environments, through regular sharing of ✨ stress-less tips. ✨ So here's one to slow things down if you need:
Schedule a mindfulness break!
Breaks boost efficiency and reduce stress, but adding mindfulness naturally elevates a break (and your dopamine levels too).
So whether it's a deep-breathing exercise or a quick walk, digesting a healthy, yummy snack, or soaking in some incredible Black History Month content, doing something intentional with your lunch, or calling a friend - these moments of joy can work wonders in your week!
Excited to share more tips because a healthy mind can fuel productivity! 💪
Facebook Post: Goodnessay Home Launch Promo
Brand: Goodnessary Home
Reel Text: "You can't just take a day off to stay indoors..."
(Usher voice) *Watch this*
Caption: Goodnessary is a specialist retailer dedicated to providing furniture and home decor that elevates your home in all the best ways... so yes, we would happily stay indoors to relax!
Are you ready to do the same? Goodnessary has got your back as your go-to spot to transform your space into a sanctuary of comfort and style!
Discover why staying indoors has never been more enticing! With Goodnessary, you can create a haven of relaxation and serenity right in the comfort of your own home.
Join us as we gear up for our much-awaited launch day! From chic accents to statement pieces, do your home some necessary good with Goodnessary!
Reel Text: "You can't just take a day off to stay indoors..."
(Usher voice) *Watch this*
Caption: Goodnessary is a specialist retailer dedicated to providing furniture and home decor that elevates your home in all the best ways... so yes, we would happily stay indoors to relax!
Are you ready to do the same? Goodnessary has got your back as your go-to spot to transform your space into a sanctuary of comfort and style!
Discover why staying indoors has never been more enticing! With Goodnessary, you can create a haven of relaxation and serenity right in the comfort of your own home.
Join us as we gear up for our much-awaited launch day! From chic accents to statement pieces, do your home some necessary good with Goodnessary!
Instagram Reel: Comedy Show Promo Series
I'm a perfectionist.
(Probably one of the worst answers in an interview by the way 😂), but it's true! For someone who rarely achieves perfection, I absolutely love it!!!!
And you can practice every single detail or every word you want to say but when you're in the moment, the real you comes through!
(The crowd truly were B-E-A-Utiful by the way!😍)
But IMO when switching 'Practice Makes Perfect' to 'Practice Makes Progress'—here's what changes:
1️⃣ We embrace imperfection: No more pressure to be flawless! Progress means celebrating each step, even if it's a stumble or two.
2️⃣ We enjoy the journey: It's not just about the destination anymore. With progress, every practice session leads to unexpected discoveries.
3️⃣ We break free from perfectionism: Progress lets you focus on improvement, innovation, and the joy of mastering your craft, one step at a time. 💪✨
More feel-good moments to come!🙌
#PracticeMakesProgress #EmbraceTheJourney #comedygig #LondonComedy #musiccomedy #lessonslearned
(Probably one of the worst answers in an interview by the way 😂), but it's true! For someone who rarely achieves perfection, I absolutely love it!!!!
And you can practice every single detail or every word you want to say but when you're in the moment, the real you comes through!
(The crowd truly were B-E-A-Utiful by the way!😍)
But IMO when switching 'Practice Makes Perfect' to 'Practice Makes Progress'—here's what changes:
1️⃣ We embrace imperfection: No more pressure to be flawless! Progress means celebrating each step, even if it's a stumble or two.
2️⃣ We enjoy the journey: It's not just about the destination anymore. With progress, every practice session leads to unexpected discoveries.
3️⃣ We break free from perfectionism: Progress lets you focus on improvement, innovation, and the joy of mastering your craft, one step at a time. 💪✨
More feel-good moments to come!🙌
#PracticeMakesProgress #EmbraceTheJourney #comedygig #LondonComedy #musiccomedy #lessonslearned
Instagram Post: Movember Awareness
November is Men’s Mental Health Awareness Month. It's also known as Movember, as men grow mustaches to raise awareness of men’s health conditions, both mental and physical.
So, whilst I have no plans to grow a mustache🥸, I want to raise awareness through my creativity, specifically this piece I called 'Stigma'.
Stigma often makes it tough for men to seek mental health support openly, leading some to hide their emotions. However, mental health issues are no different from physical health, and seeking support or therapy is as reasonable as consulting a doctor about a broken arm.
We're talking about mental health more now than ever, so hoping things will change but in the meantime, check in on the men in your life🙏...
So, whilst I have no plans to grow a mustache🥸, I want to raise awareness through my creativity, specifically this piece I called 'Stigma'.
Stigma often makes it tough for men to seek mental health support openly, leading some to hide their emotions. However, mental health issues are no different from physical health, and seeking support or therapy is as reasonable as consulting a doctor about a broken arm.
We're talking about mental health more now than ever, so hoping things will change but in the meantime, check in on the men in your life🙏...
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